Inkomazi
For this assignment we were required to create work for any brand that could be submitted into any category at any award show. The brand I have chose to work with for this brief is Inkomazi. Inkomazi is a brand of amasi which is cultured sour milk that can be eaten with pap or bread, drank on its own or even used in various recipes. Inkomazi’s taste, multi-functionality and ability to sustain its consumers at a low cost is why it has maintained its heritage and iconic status in the hearts and minds of South Africans for almost 50 years.
Concept:
The complete meal.
Inkomazi’s ability to sustain its consumers at a low cost makes it an efficient product that can fill any consumer up. Through showing Inkomazi as the complete meal, it highlights its filling and high vitamin and mineral content.
The complete meal.
Inkomazi’s ability to sustain its consumers at a low cost makes it an efficient product that can fill any consumer up. Through showing Inkomazi as the complete meal, it highlights its filling and high vitamin and mineral content.
Inkomazi is the complete meal for a sit down dinner.
Inkomazi is the complete meal for a school lunch.
Inkomazi is the complete meal for a packed lunch.
