Context
FCB Joburg wanted to inform their new client about their values and how they align with Tiger Brands' (the client's) values. We brought these two brands together through illustrations that redesigned the packaging with the FCB values embedded on them.
DOOM X Bravery
Fear: Facing It Together
Black Cat Peanut Butter x Listen More
Listen More: Sometimes Open Mouths Are Not The Answer
All Gold Tomato Sauce x Team Work
Team Work: 36 Is Better Than 1
KOO Baked Beans x Value
Value: Spending Wisely
Purity Baby Food x Never Finished
Never Finished: Never Stop Growing
Credits:
Art Director: Naledi Manama and Lutho Mtyamde
Copywriter: Shannon Koor
Creative Director: Liana Liebenberg
ECD: Jonathan Deeb
