Mina: the visual identity
We developed a look and feel for MINA that would be vibrant and dynamic enough to break through in the healthcare space with messaging that puts the viewer in the place of ownership of the statement on the posters.
Mina: Men's Stories
There is nothing more compelling than hearing someone who has or is going through something that is similar to you. So we documented the real stories of 5 different men with varying experiences on their journey of finding out about their status and living with HIV to inspire men to come to the clinic and do the right thing for themselves.
Mina: Men's Stories Print
We developed stills in the for each of the men from the Men's Stories with the intention of showcasing them as strong and proud with their support system in the background.
Credits
Art directors: Naledi Manama & Rendani Nemkhavhani
Copywriters: Lerato Mbangeni, Paul Frade & Oarabile Mahole
Creative Director: Jonothan Wolberg
Executive Creative Director: Suhana Gordhan
Chief Creative Officer: Ahmed Tilly
