Context:
In the age of black women embracing their natural hair, no one warned us about the difficulty that comes with maintaining and styling a luscious and healthy crown. The new Easy Waves Moroccan Oil Range makes styling black hair so easy, you'll be switching hairstyles every day.
Concept:
'The Detective'
Easy Waves Moroccan Oil haircare range that gives semi-natural women freedom to style their hair healthily and with ease. So much so, even those closest to you might mistake you for someone else.
30 second TV advert for "The Detective"
10 second TV cutdown for "The Detective"
Article:
Credits:
Art Director: Naledi Manama
Copywriter: Shannon Koor
TVC Director: Director Kit
Photographer: Bianca Theron
Creative Directors: Nobantu Sibeko and Khanyi Mpumlwana
