We all know the feeling of being in a slump. When boredom reaches maximum capacity and time feels like it’s standing still. This is a simple story of a young teen who finds herself in that slump, feeling helpless and hot until an ice-cold delicious Coca-Cola cools her down and turns up the vibe. To capture the feeling of cool refreshment, Coca-Cola partnered up with amapiano hit maker, Njelic to exclusively compose the original campaign song that turns any dull day into an instant mic drop.
Ultimately, showing us that with just an ice-cold Coca-Cola, a log drum, and your coolest dance moves, you can turn any slump into a jump and Refresh your Rhythm!
60" for social media with a comedic reprise at the end.
30" cutdown for TV
Credits:
Art Director: Naledi Manama
Copywriter: Marvin Mpanda
Creative Director: Jonothan Wolberg
Executive Creative Director: Suhana Gordhan
Chief Creative Officer: Tseliso Rangaka
Director: Sam Coleman
DOP: Tom Revington
Music: Audio Militia
